Hey Alex, Hope your week is off to a great start! I’m excited to share the first look at our new brand direction. We’ve been exploring a more intentional, thoughtful approach — something that feels as good as it looks. The idea is simple: less noise, more meaning. A warm palette, clean typography, and those small details that make everything feel a little more human. I’ve attached the brand exploration and a few moodboard references. Would love to hear what you think before we catch up on Thursday. No rush — good things take a little space. ☀ Talk soon, Sophie